Young Ghanaian Rapper, Nuru has stated that he doubts the credibility of most music award schemes. Nuru raised several objections on twitter hitting specifically at Charter House's 'Vodafone Ghana Music Awards'.
Most
people in the entertainment industry get excited when their names pop
up in events which are meant to award them but the question will always
remain; 'Do they really deserve to be commended?'
Ghana's
biggest music event, the Vodafone Ghana Music Awards remains a major
discourse on many Showbiz platforms. From Radio, online media,
newspapers to TV, analysts are discussing the event. Awards has always
had its criticism from the nomination phase to award winners and people
from all walks of life get the opportunity to talk, rant and dissect it
with different mind-set to suit their individual understanding.
In
most cases, board members of these schemes lack independence from the
organisers. Event organisers should not influence the award scheme and
have to just make sure the necessary logistics and process are set in
place.
It
is also believed that, people who take a negative stance on these
schemes get rewarded in subsequent editions. But does personal feuds and
vendetta play a role in who gets listed or not?
Needless
to say, where's there’s money and public acclaim involved, we should
not be surprised that the competitive nature of the industry trips over
itself.
In a series of tweets, Nuru described award schemes as creativity killers. The rapper tweeted;
#VGMAs should stop awarding immature work. It's in danger of compromising award schemes as a whole.— NURU (@thisisNURU) April 3, 2016
Stakeholders have been concerned about phony awards for years now but it seems to be getting out of hand lately.— NURU (@thisisNURU) April 3, 2016
Most of our award schemes kill creativity in music because they are often based on popularity only.— NURU (@thisisNURU) April 3, 2016
We need more amazing songwriters from more diverse backgrounds. We need more artists with a radical view of the world.— NURU (@thisisNURU) April 3, 2016
With these and many other positive efforts, the creative industry can get back to first place.— NURU (@thisisNURU) April 3, 2016
Unfortunately, we cannot count everyone in
our industry to play with originality and produce just good music.
However, it says more about the artist than the industry.
Awards are a good thing in any industry but we need to win it for all the right reasons.
By: Dickson Maloon Kombiok
Tweet at Nuru: @thisisNURU
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